'publisher="Kogan Page"' in OBA Collectie

Myths of PR : all publicity is good publicity and other popular misconceptions / Rich Leigh

Content – the atomic particle of marketing : the definitive guide to content marketing strategy / Rebecca Lieb with Jaimy Szymanski

How to be an even better manager : a complete a-z of proven techniques and essential skills / Michael Armstrong

The leadership skills handbook : 90 essential skills you need to be a leader / Jo Owen

Effective people management / Pat Wellington

Starting a successful business : your guide to setting up your dream start-up, controlling its finances and managing its operations / Michael J. Morris

How to prepare a business plan : your guide to creating an excellent strategy, forecasting your finances and producing a persuasive plan / Edward Blackwell

How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer

Starting a business from home : your guide to planning your home start-up, reaching a market and creating a profit / Colin Barrow

Professional services leadership handbook : how to lead a professional services firm in a new age of competitive disruption / Nigel Clark, Ben Kent, Alastair Beddow and Adrian Furner