Tourism marketing for cities and towns : using social media and branding to attract tourists / Bonita Kolb

Bonita M. Kolb

Developing a marketing plan for tourism to cities and towns -- Building community support for tourism development -- Analyzing the city or town as a tourism product -- Analyzing the internal and external environment -- Determining marketing strategy using swot analysis -- Researching current and potential visitors -- Motivating, segmenting and targeting visitors -- Developing an authentic brand image -- Using social media for content marketing -- Creating paid, owned, and earned media -- Promoting to tour groups and meeting planners -- Implementing and assessing the tourism marketing plan -- Index