Greenfield : the archive

Pablo Lerma

"What would you do if you find some old negatives? This is precisely the starting point of this book. Some years ago, Pablo Lerma bought at a flea market a box full of negatives from an old photo store in Greenfield, Massachusetts. Hundreds of black-and-white and a few colour negatives were left -- intentionally or not -- inside their brown envelopes only to be discovered decades later by Pablo. Then he decided to bring these memories to light by cataloging and presenting them in a compelling book. The book is divided into two sections. The first one is like a small notebook containing a collection of commissioned texts that imagine different stories originating from the found images. The second part is the collection of images presented in a cataloged way with the information provided by the envelopes."